Market Mapping

What is it and why should we think about it?

Senior HR leaders are increasingly expected to balance internal capability planning with a realistic understanding of the external talent market — not just when a role becomes vacant, but well in advance of it.

RMG’s Market Mapping service provides a structured, evidence-based assessment of senior-level talent, benchmarked against your organisation’s existing leadership population, reward positioning, and Employer Value Proposition (EVP). It is designed to help organisations move from reactive hiring to proactive talent and risk management.

While competitive compensation remains an important hygiene factor, it is rarely the sole driver of senior leadership decisions. Market Mapping allows organisations to test — through live, confidential market engagement — how their culture, leadership, growth narrative, and EVP are perceived by top-tier external talent, and how this compares with peers and competitors.

The insight generated helps organisations understand:

• The availability, mobility, and scarcity of external leadership talent

• How replaceable — or exposed — critical roles genuinely are

• Whether their EVP is compelling, neutral, or a barrier to attraction

Used effectively, Market Mapping becomes a decision-support tool for HR and the Board — strengthening succession planning, informing reward and EVP strategy, and providing evidence-based insight that supports confident, forward-looking leadership decisions.

Whether you’re planning for growth, transition, or succession, Market Mapping provides evidence-based insight to support better leadership decisions.