Brand Manager (Account Brand Manager – Customer Channels)

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A customer-focused Channel Manager marketing role entitled, ‘Account Brand Manager - Customer Channels’ - supporting the channel Marketing Manager to devise and implement marketing plans for your allocated major Retailer Accounts, working closely with Commercial Sales


Our client, Crown Paints is an exceptional brand-leading business, a multiple-award winner and highly-recognised household name. It has manufactured quality, innovative paint and coatings products for over 200 years, being the Royal Warrant holder for the last 60 years. Following a recent game-changing merger with J.W. Ostendorf (JWO) creating 'Decorative Europe', Crown is now one of the largest and most ambitious decorative organisations in Europe, with around 2000 colleagues. This is an exciting, new era for Crown Paints and time to join this unique business. Being owned since 2011 by 'The Hempel Foundation', (a diverse, renowned coatings group with 7500 employees in 80 countries) sets Crown apart. As along with its parent, Crown Paints generously supports cultural, humanitarian, community and scientific causes across the world. 'At Crown - it's not just about paint - it's personal'.

Due to positive changes, the Marketing team, based at the impressive Crown Paints head office in Darwen, Lancashire, offers this high profile opportunity for an Account Brand Manager (Customer Channels) to join Crown and their friendly, fast-paced and commercial focussed team. Reporting to the Marketing Manager and working closely with the Commercial Sales Account team, you will be responsible for leveraging future profitable growth in allocated accounts. You will achieve this by implementing and driving a branded support programme that contributes to overall commercial goals, and increased sales performance. Activities will include creating annual marketing plans, implementing new product launches, devising and championing promotional brand activities and incentives for new or existing products, besides delivering brand sales training and POS materials, all within tight budgetary control, compliance and account guidelines. Strong IT and commercial analysis skills are essential, allowing you to maintain a keen awareness of competitor, consumer and product performance data. By also developing an appreciation of all Crown brands, you will be able to spot potential future brand opportunities. As you will be present regularly at customer meetings, in support of your sales colleagues, you must be flexible to travel and stay overnight to attend business meetings across the UK. Most importantly, you will develop key cross-functional relationships with your customers, including with Buying, Merchandising, Marketing and Communications, to advance brand activity and drive key store products in major retailer accounts.  

To succeed in this role, you must be a creative and strategic thinker, with an understanding of consumers and of building brands; you will be able to demonstrate the ability to make things happen. It is essential you have proven front-facing commercial experience gained previously as a Brand Manager, (or maybe as a Senior Brand Manager, Marketing Executive or Channel Manager.) Ideally, you will be of degree calibre and a Member of the Chartered Institute of Marketing (CIM), or the Marketing Society.

Role: Brand Manager (Account Brand Manager – Customer Channels) 

Location: Darwen, Lancashire (will require occasional travel)

Salary: £excellent

If you believe you have the requisite ability, experience and hardworking, proactive style needed to succeed in this challenging marketing role, (maybe to hone your current brand marketing skills in a major branded company) then we would like to hear from you. To apply, in the first instance please forward your CV quickly to Anita Caldwell at RMG, as the sole retained recruitment adviser for this position,, quoting reference AC/12753/w


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