What can 'Dry January' teach us about business planning?

by Giles Hampson

WARNING - DO NOT read this if you’ve already “fallen off the wagon” – it won’t help!
And if you’re teetotal, you won’t be impressed either!

As someone who isn’t afraid of a pint (glass of wine/bourbon) in the correct circumstances, I enjoyed a “wettish” Christmas with my family, and having not done one in a while, I, like many others in the same boat have embarked on a dry month. To make things more interesting, I’ve actually banned myself from drinking anything but water in January. I write this on the 12th of the month and so far so good – although I am missing the office coffees!

I have deliberately kept myself clear of major social commitments this month and on the whole have used the abstinence in part to get myself back up to fitness for the second half of my hockey season, but the discipline required to execute a successful dry month in many ways is transferrable to how we need to approach business in the early stages of the calendar year.

January is often a month where people (particularly in the commercial world) are re-setting their objectives and planning their approach to the month, quarter and year ahead, not to mention that it is “sales conference season” for a number of our clients.

Having thought about it, and working through both challenges myself this month, there are some “transferrable skills” and traits that are effective in both Dry January’s and effective business plans;

I wish everyone reading this success in your dry month or broader resolutions, but more specifically I wish you ongoing success in your objectives and endeavours throughout 2018.

As William Arthur Ward put it, “The Price of Excellence is Discipline, The Cost of Mediocrity is Disappointment

All the best


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